McCoy's tries a couple of new jackets

09 February, 2007

McCoy's is marketing its new jacket potato filling-flavoured crisps as "the real bloke's snack brand".

Limited edition McCoy's Jackets will be available from March in two flavours - Sour Cream & Chive and Melted Cheese & Bacon - with a recommended retail price of 44p. There will also be a six-pack (rrp ú1.41) including Chilli Beef flavour.

Customer marketing director Mark Sugden said: "These latest additions to the range will help drive further incremental growth to the category and profits for retailers."

UB 0870 124 5566




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter