McCoy's tries a couple of new jackets

09 February, 2007

McCoy's is marketing its new jacket potato filling-flavoured crisps as "the real bloke's snack brand".

Limited edition McCoy's Jackets will be available from March in two flavours - Sour Cream & Chive and Melted Cheese & Bacon - with a recommended retail price of 44p. There will also be a six-pack (rrp £1.41) including Chilli Beef flavour.

Customer marketing director Mark Sugden said: "These latest additions to the range will help drive further incremental growth to the category and profits for retailers."

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