Stella continues its reign at the top of brands league

23 February, 2007

Stella Artois is still the UK's leading drinks brand. Despite losing 7 per cent value and volume, off-trade sales were £535.5 million in 2006 - £164.5 million more than closest rival Carling, OLN's Brands Report reveals.

The power of big-name lager has pushed Guinness out of the top 10 beer brands, and the top 20 brands overall.

Just a 2 per cent dip in sales lost Ireland's favourite its place in the charts, according to Nielsen figures for the year to Dec 30 2006.

Foster's, Carlsberg and Carlsberg Export all saw double-digit growth - and not all of it thanks to deep discounting . Volumes rose pretty much in line with price.

In light wine, a 22 per cent sales boost put Gallo hot on the heels of leading brand Hardys. The pair are the fourth and fifth-biggest UK brands overall.

Between them, the top 20 light wine brands boosted sales by 14 per cent in a market that climbed just 2 per cent. And while lager may be king in the brand league table, wine still rules in the UK take-home market. Overall, lager sales are less than two-thirds of wine sales.

The biggest success story of the year is Magners, which sparked a cider boom and a wave of NPD. But despite growing sales a massive 393 per cent, it is a long way from making it into the top 20 .

At £41.4 million it is worth less than a third of market leader Strongbow, which is in 11th place overall.

The report starts on page 21.




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