In Brief

23 February, 2007

Carlsberg in festival deal

Carlsberg UK is to be Glastonbury Festival's official beer . It has signed an exclusive four-year deal with organiser Michael Eavis. The agreement gives Carlsberg exclusive supply rights to more than 22 bars at the festival, which runs from June 22-24 this year. In the run-up to the festival, Carlsberg will giv e away VIP tickets . Eavis said Carlsberg was chosen because the company has a code of responsible management which fits in with the festival ethos.

Waverley appointment

Waverley TBS has appointed Andrew Lamberth national account controller for grocery. Lamberth has worked for Crush Wines, Domaine Boyer and PLB. He said: "Moving to a large business like WaverleyTBS means I can really focus on exciting areas of innovation, both in liquid and packaging, while developing sales in new markets."

Undrinkable Nazi wine sold

A rare bottle of wine featuring an image of Adolf Hitler has sold for nearly £4,000 at auction. The red 1943 Führerwein, which is not even drinkable because of its age, is believed to have come from a batch given to the dictator's top-ranking officers on his birthday. The lot was expected to fetch around £800, but went for £3,995 at Plymouth Auction Rooms. The successful bid came from an unnamed English collector on the phone.

Tilt heads complaints panel

Sir Richard Tilt has officially taken over as chairman of the Portman Group's Independent Complaints Panel for the naming, packaging and promotion of alcoholic drinks. Tilt, previously director general of the Prison Service, will lead the panel's eight members to judge complaints about irresponsible marketing against Portman's Code of Practice. A revised Code of Practice on the naming, packaging and promotion of alcoholic drinds is due to be published this summer.

Fashionable cocktails

Campari cocktails are to be handed out at London Fashion Weekend as part of the brand's long-standing relationship with the world of fashion. A contemporary style bar - the Campari Red Room - will provide complimentary drinks to shoppers during the event, being held this weekend. UK marketing manager Karen Crowley said the company was aiming to hand out 12,000 samples over four days. She

said: "We've said it before, but the world of fashion continues to be a fertile

hunting ground for target consumers of Campari."




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