Ads in London's Leicester Square Underground station and on illuminated billboards in Piccadilly Circus will run throughout Chinese New Year, from Feb 18-March 4. A-B is also running consumer promotions in London newspapers and magazines .
Harbin is brewed with Chinese and European hops and has 4.8 per cent abv. It is available in 33cl and 60cl bottles.
"We believe this could be a strong player in the import category and we will be working with our key customers to build distribution throughout 2007," said A-B PR manager Michelle Norman.