The ads show England players in action , with straplines suggesting they are thinking about their post-match IPA . They will run in national newspapers throughout the Six Nations championship .
Greene King Brewing Company managing director Justin Adams said: "Our campaign reflects the natural affinity between rugby and the nation's number one cask beer. It places Greene King IPA at the heart of rugby in a humorous way and specific executions ensure the take-home message for Greene King IPA in the off-trade is supported by a national campaign. During the tournament, we will be encouraging drinkers who can't make it to Twickenham to pick up a 4 or 12-can pack of Greene King IPA and enjoy the rugby at home."