Cadbury goes over to the darker side

23 February, 2007

Cadbury Trebor Bassett 's newly launched Bournville Deeply Dark, made with 60 per cent cocoa, target s consumers who find some brands of dark chocolate too bitter.

Cadbury is investing £2 million in the brand launch.

Head of customer relations Mike Tipping said: "Dark chocolate sales have experienced substantial growth over the past two years, but there is an opportunity to drive sales further by offering a more mainstream product."

Cadbury Trebor Bassett is recalling a selection of its Easter chocolates due to cross contamination with products containing nuts and the absence of nut allergy labelling.

For a full list of the products, call the Cadbury helpline on 0800 818181 or log on to www.cadbury.co.uk/easterrecall.




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