Beef biltong says Bullox to crisps

23 February, 2007

Beef biltong brand Bullox has been launched in the UK.

Made by South African manufacturers using British and Irish beef, Bullox is distributed by The Jerky Group. It contains less than 6 per cent fat, compared with the 35 per cent fat level of standard crisps, said the company.

Founder James Newitt said: "We believe there is a greater awareness of biltong than there is of jerky here in the UK, especially with the recent influx of young South Africans and the draw South Africa has as a travel destination."

The Jerky Group 07850 930940

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