McVitie's to show off its good side

23 February, 2007

McVitie's is rolling out a £2.5 million ad campaign called Share the Goodness. it will run for three months and includes in-store promotions, outdoor ads and a door drop to one million households in the UK.

The campaign will focus on the healthier offering of wholemeal in McVitie's Chocolate Digestives and the goodness of oats in McVitie's Hob Nobs.

Marketing manager Sarah Clatworthy said: "The campaign is aiming to re-engage consumers with the McVitie's core range and show that the brand is still relevant and valuable in today's modern world. McVitie's is synonymous with fantastic tasting biscuits, but the biscuits are also full of good ingredients, including wholemeal and oats."




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter