Waitrose wine team starring in TV ad

23 March, 2007

Five Waitrose wine buyers turned TV stars for the company's latest ad campaign.

Masters of Wine Justin Howard-Sneyd, Dee Blackstock, Julian Brind, Becky Hull and Susan McCraith joined 180 Waitrose wine specialists in South Africa to film the 30-second TV ad.

Wine buying manager Howard-Sneyd said: "Waitrose wine expertise is present at every level of the supply chain - from choosing the wine in the vineyard to selling in our branches. Customers can now see for themselves how passionate we are about the wines we source and sell."

Waitrose will run a French wine promotion from April 10 until May 7.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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