A mystery shopping company is helping off-licence owners and their employees to comply with the Challenge 21 initiative. Retail Eyes carries out thousands of mystery shopping visits on stores throughout the year using volunteers aged 18 to 20 to check they are adhering to the scheme. Alerts are sent to area managers should a shop fail, and results are kept on a database. Retail Eyes marketing director Tim Ogle said it was a proactive concept .
Magners rolls out multipacks
Magners cider will be put in multipacks for the first time this year. Six-packs of 33cl bottles and eight-packs of 50cl cans will be listed in supermarkets. Marketing director Maurice Breen said the Irish cider company will work with major multiples through the summer on stock planning and ranging "to make sure that Magners has enough room on shelves". It will also work with independent retailers to focus on the importance of chilling .
Benevolent revives banquet
The Benevolent has rejuvenated its annual fundraising banquet. The event on May 17 will be a gastronomic dinner at London's Claridges Hotel. Guests will be made up of senior members of the drinks and finance industry, MWs, master blenders and distillers. For information contact Cheng Loo at the Benevolent on 0207 089 3888, or firstname.lastname@example.org.