Scottish & Newcastle

23 March, 2007

UK has launched a TV ad campaign for Strongbow as part of a £27 million marketing investment in the brand this year. The ad aims to highlight how refreshing the cider is. Ciders marketing manager Stephen Mosey said: "Through research, we found that when our target consumers seek out their first pint of the night they are invariably looking for a drink that will quench their thirst."

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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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