Scottish & Newcastle

23 March, 2007

UK has launched a TV ad campaign for Strongbow as part of a ú27 million marketing investment in the brand this year. The ad aims to highlight how refreshing the cider is. Ciders marketing manager Stephen Mosey said: "Through research, we found that when our target consumers seek out their first pint of the night they are invariably looking for a drink that will quench their thirst."

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Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


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