Scottish & Newcastle

23 March, 2007

UK has launched a TV ad campaign for Strongbow as part of a £27 million marketing investment in the brand this year. The ad aims to highlight how refreshing the cider is. Ciders marketing manager Stephen Mosey said: "Through research, we found that when our target consumers seek out their first pint of the night they are invariably looking for a drink that will quench their thirst."

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Welcoming the wine rookie

Itís all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite.†

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