Independents get ready for big week

23 March, 2007

In-store wine tastings will form part of National Independents' Week this year.

Constellation has already agreed to host wine tastings in stores throughout the week .

The My Shop is Your Shop campaign, starting on June 4, will replace National Independents' Day and aims to boost trade by reminding customers of the value of their local shop.

To request a promotional kit, e-mail emma@ima-group .




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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