Independents get ready for big week

23 March, 2007

In-store wine tastings will form part of National Independents' Week this year.

Constellation has already agreed to host wine tastings in stores throughout the week .

The My Shop is Your Shop campaign, starting on June 4, will replace National Independents' Day and aims to boost trade by reminding customers of the value of their local shop.

To request a promotional kit, e-mail emma@ima-group .




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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