Rhône steps up retail activities

23 March, 2007

Inter Rhône will focus on increasing volume sales for Côtes du Rhône wines in the UK this year .

The promotional body - funded by Rhône wine producers and negociants - will roll out more gondola-end promotions, themed POS material and tastings with major retailers. Eighty per cent of off-trade sales are currently through supermarkets, and Inter Rhône says it does not intend to significantly change that weighting.

Its Think Red, Think Côtes du Rhone campaign featuring cartoon animals will appear in press throughout the year .




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter