Rhône steps up retail activities

23 March, 2007

Inter Rhône will focus on increasing volume sales for Côtes du Rhône wines in the UK this year .

The promotional body - funded by Rhône wine producers and negociants - will roll out more gondola-end promotions, themed POS material and tastings with major retailers. Eighty per cent of off-trade sales are currently through supermarkets, and Inter Rhône says it does not intend to significantly change that weighting.

Its Think Red, Think Côtes du Rhone campaign featuring cartoon animals will appear in press throughout the year .

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know