Spirits in brief
Published:  23 March, 2007

VK Vodka Kick is sponsoring the Ford Fiesta Sporting Trophy. Running throughout 2007, the link-up will include branding on every car in the competition and a promotional presence at each rally. The overall trophy winner will win a rally car driving lesson with the

Stobar t VK World Rally Team driver Matthew Wilson.

Scion Spirits has launched Coole Swan, a liqueur made of Irish double cream and single malt Irish whiskey. The company, which is co-founded by David Phelan - the co-creator of Castle Brands - will release the liqueur in Ireland before rolling it out to the UK, US and travel retail markets over the summer.

A book containing whisky facts, anecdotes, statistics and contacts has been published in the UK. Whisky: A Brief History is written by whisky expert Gavin Smith and retails at £5.99. Find out more at www.ffnf.co.uk.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know