In its election manifesto, the SWA is seeking cross-party backing for a partnership to tackle alcohol misuse and create improved sensible drinking messages.
SWA spokesman David Williamson said: "The vast majority of Scotch whisky bottles already have some form of unit information, but we want the trade as a whole to go down this route to give consumers a greater awareness of what they're drinking."
The trade body hopes the new Scottish Executive will work with "a wide range of public and private stakeholders" in a bid to change cultural attitudes to alcohol. Its proposals highlight the need to "focus on evidence-based measures that make a difference", including getting rid of irresponsible drinks promotions in both the on and off-trade.
The other main strands of its manifesto include stronger legal protection for Scotch whisky, supporting international competitiveness and building a sustainable future for distillers.