WKD's Nuts about lad football fans

23 March, 2007

WKD has teamed up with lad magazine Nuts in a bid to target young male footie fans.

Kicking off at the end of this month, Beverage Brands will sponsor the WKD Nuts Football Awards with gongs being awarded to winners of a number of categories including Crowd Chant of the Season and Football's Dodgiest Barnet.

The competition will run in 16 weekly issues of the magazine with the winners revealed in June. The sponsorship is designed to reinforce awareness of WKD among its target audience of 18 to 25-year-old male football fans, according to marketing director Karen Salters.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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