Oasis' thirst for women

23 March, 2007

Coca-Cola Enterprises has revamped its Oasis brand in a move to target health-conscious female drinkers.

Available from April, reduced sugar Oasis Extra Light has only three calories per 10cl and comes in Summer Fruits, Peach Passion and Power Berry flavours, replacing the original Fusion flavour.

The company will invest £3.6 million in the Oasis brand in 2007, with TV and radio ads and in-store P oS.

Nearly a third of its marketing budget will be used to promote the brand with food through food matching promotions and sandwich stickers.

Head of marketing Anita Huntley said: " We are confident that reducing the sugar will meet the needs of consumers wanting to reduce their sugar intake ."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know