Top Tip

23 March, 2007

My top tip for other retailers is to stock Kopparbergs pear cider - it's going to be the drink of the summer. We've noticed that since getting it in before Christmas it's been out-selling Magners. If you had a graph showing sales, Magners would be a steady horizontal line while Kopparbergs would shoot up vertically. It's really taken off. And the beauty of it is that it's not price sensitive - we've been selling three bottles for £5.

Mark Johnson, Celebrations,

Stockport - OLN's convenience store of the year 2007

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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