Lukewarm reaction to over-ice bubbly
Published:  06 April, 2007

Piper-Heidsieck Champagne will roll out a serve-over-ice campaign for its Brut NV this summer.

A spokeswoman said the idea , inspired by French "piscine-serve", would initially go into the on-trade . Piper-Heidsieck has designed branded glasses for the drink.

Waitrose Champagne buyer Dee Blackstock MW said: "I guess they're taking a leaf out of Magners' book. If we have another hot summer it is sure to catch on as a trend, particularly in the City.

"However, this is definitely not for me. Why pay through the nose for the end product of those oh-so-expensive grapes, production methods and marketing, and then put water - albeit frozen - into it "

OLN's wine editor at large Tim Atkin MW said: " Why dilute a perfectly good Champagne by adding ice to it?"




Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter