Heineken is celebrating the fourth anniversary of its move from 3.4 per cent abv Heineken Cold Filtered to a 5 per cent abv imported lager. Customer marketing controller Chris Duffy said the brand has grown strongly year on year since its relaunch - despite initially wiping out a large chunk of its sales through the move and in spite of the strong performance of standard lagers compared with premium lagers in the current market.
Scottish & Newcastle UK's San Miguel is sponsoring Spanish and Latin American film festival Viva, which is running in art-house cinemas across the UK. The festival will showcase some 100 Hispanic films, including new features, shorts, documentaries and a horror-themed section to mark the 13th year of the festival.
Magners is sponsoring the 2007 Brighton Festival Fringe in May, with branding on venue boards, maps, brochures and other materials. It is backing the sponsorship with an outdoor, press and radio campaign and a PR drive. The cider already sponsors venue boards and a map of the Edinburgh Festival Fringe, the Glasgow Comedy Festival, and has extended its sponsorship of rugby club London Wasps until 2009.
Carlsberg's Old Lions ad, in which legendary former professional footballers get together to play in a pub league, has picked up a series of gongs at the British Television Advertising Awards.