The future's orange for Coca-Cola

06 April, 2007

Coca-Cola Enterprises is backing its new limited edition Coca-Cola Orange with a £2.5 million marketing campaign .

As part of the company's Coke Side of Summer campaign, Coca-Cola Orange will hit retailers' shelves in July. It will be available in 50cl and 2-litre bottles, and multipacks containing six 33cl cans.

Head of marketing Anita Huntley said: "Consumers are becoming increasingly demanding in the search for new and exciting flavours and we are keen to innovate with our most famous brands in exciting ways to drive category growth."

Coca-Cola has been chosen as the official supplier to the new Wembley stadium, continuing the brand's association with football.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter