In brief

06 April, 2007

Ribena is hoping to boost sales this summer with a new 1.25-litre share-size bottle. Available in Ribena Blackcurrant and Ribena Really Light Blackcurrant, the larger bottle will be backed by a £7 million media campaign.

Drinks retailers buying a Husky chiller over the next three months could bag themselves a ticket to see England's cricket team play India in the NatWest Series International. The company is giving away three hospitality tickets worth £1,000 for the match on Aug 21 in three prize draws. For more details or to order a chiller, call 01455 555340 or visit Imperial Tobacco has revamped its flagship cigar brand Classic. Replacing the traditional flip-top box, tins will contain 10 foil-wrapped fine cigars.

Marbran has launched what it says is the UK's first wheat and potato baked snack. Crips is made using a biscuit baking process rather than being fried so it's lower in fat . Marbran†has patented the recipe so it can never be replicated outside of the Crips factory.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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