Predictably, retailers refused to apply the increase to their prices and predictably the suppliers got upset by this.
Predictably, commentators pointed out that it didn't really matter if wines were sold at £4.99, £5.04 or even £6.71 as long as they were fairly priced and everyone made a modest margin.
And even more predictably than any of this, someone wrote to Off Licence News complaining about how predictable it all was. Do we have to go through this every year? I can predict the answer.
Rosť, smosť ... so what's all the fuss really about?
Am I the only one who's a little bemused by the rosť revival?
Most of the big sellers are too sweet, bland and in some cases nothing like real wine. The decent stuff is often hard to come by and overpriced. My customers don't really appreciate it because it's drier than they imagined it would be.
I will gladly cash in on this mini-boom for as long as it lasts, but to be perfectly frank I'll put a lot more effort into my beautiful Alsatian wines, the crisp Loire quenchers, the juicy AlbariŮo and the zesty GrŁner Veltliner that go down so well.
It's pretty hard, as a wine retailer, to encourage customers to buy wine with as little character as the average rosť.