Summer outing for Camden Park

20 April, 2007

Camden Park wine brand has planned a summer consumer campaign in Threshers and Wine Rack stores nationwide.

Kicking off in June, it will include case deals, a seasonal food and wine event, in-store PR activity and promotions. A website and blog targeting men aged over 25 will be unveiled at the LIWSF.

A new addition to the Camden Park range will be rolled out in June. Camden Park Pinot Noir 2006 will be sold exclusively in Threshers and Wine Rack stores and will retail at £7.99.

Supplier Orbital described the wine as having "flavours reminiscent of raspberry and black cherry".




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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