Summer outing for Camden Park

20 April, 2007

Camden Park wine brand has planned a summer consumer campaign in Threshers and Wine Rack stores nationwide.

Kicking off in June, it will include case deals, a seasonal food and wine event, in-store PR activity and promotions. A website and blog targeting men aged over 25 will be unveiled at the LIWSF.

A new addition to the Camden Park range will be rolled out in June. Camden Park Pinot Noir 2006 will be sold exclusively in Threshers and Wine Rack stores and will retail at £7.99.

Supplier Orbital described the wine as having "flavours reminiscent of raspberry and black cherry".




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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