Stormhoek puts pink on ice

20 April, 2007

First it was cider, then Champagne. Now rosÚ wine gets the over-ice treatment as Stormhoek launches Couture.

The South African rosÚ will be launched at food festival Taste London 2007, where a mixologist will serve the wine in four guises. A spokeswoman for supplier Orbital said: "The four serves are: in a tumbler with big blocks of ice, which is a bit more blokey; in a Champagne glass with crushed ice and strawberries; served in a Martini glass with a pink sugar frosting; and in a normal wine glass."

Orbital's consumer sampling campaign will see the team take to the road in a pink, branded ice-cream van, complete with ice bar, targeting supermarkets and wine specialists. Goodies including branded umbrellas, sweets, sunglasses and T-shirts will be given away.

Winemaker Graham Knox said he had developed the Pinotage/Shiraz/Cabernet Sauvignon blend with serving over ice in mind. Stormhoek chief executive Jason Korman said: "The ongoing popularity of rosÚ, the success of Magners cider over ice and a survey we conducted in South Africa gave us the idea to develop it. We see it as part of a trend where rosÚ can be consumed like a cocktail, making it an even more sophisticated drink." Couture will launch to the trade in June at ú6.99.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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