Pride preys on up-market males

20 April, 2007

Fuller's has launched a new round of TV ads for London Pride.

The ads aim to promote London Pride's quality, and will run on terrestrial channels in London and the south east, and nationwide on satellite, cable and digital channels. They will be targeted at an "upmarket male audience" and scheduled around live sport, dramas and documentaries.

Fuller's Beer Company managing director John Roberts said: "Whenever we conduct research into why people choose London Pride, the outstanding quality and flavour of our beer always comes out on top. We wanted a campaign that reflected this, and one that focused on how we ensure the quality is there in the first place ."




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