Constellation

20 April, 2007

has launched a £5 million consumer campaign for its South African wine brand Kumala. Let The Adventure Begin is aimed at young professionals and includes a 12-month sponsorship of London radio station Heart 106.2's Club Classics, press advertising and a competition for one customer to win a £2,000 holiday by spotting one of 20 Kumala branded taxis. The campaign is expected to reach 2†million people in and around London over the next year.

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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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