20 April, 2007
has launched a £5 million consumer campaign for its South African wine brand Kumala. Let The Adventure Begin is aimed at young professionals and includes a 12-month sponsorship of London radio station Heart 106.2's Club Classics, press advertising and a competition for one customer to win a £2,000 holiday by spotting one of 20 Kumala branded taxis. The campaign is expected to reach 2 million people in and around London over the next year.
- 25 October, 2016, 10:00 - 28 October, 2016, 17:00Wines of Argentina Consumer & Trade activity
- 27 October, 2016, 8:00 - 17:00Next steps for alcohol policy: partnerships, public health and local action
- 28 October, 2016, 12:00 - 29 October, 2016, 20:00The Epicurean