20 April, 2007

has launched a £5 million consumer campaign for its South African wine brand Kumala. Let The Adventure Begin is aimed at young professionals and includes a 12-month sponsorship of London radio station Heart 106.2's Club Classics, press advertising and a competition for one customer to win a £2,000 holiday by spotting one of 20 Kumala branded taxis. The campaign is expected to reach 2 million people in and around London over the next year.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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Is blended Scotch overshadowed by single malt in retailers?

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