Relaunch for popular Creme Egg bar

20 April, 2007

Cadbury Trebor Bassett is spending £2.5 million on a TV ad to back the relaunch of its Cadbury Dairy Milk with Creme Egg bar.

Targeting young, on-the-go shoppers, the ad is designed to drive impulse sales and to attract new consumers . Retailers can also get th eir hands on in-store POS.

A spokesman said: "Cadbury Dairy Milk with Cadbury Creme Egg bar was one of the biggest confectionery launches of 2006, achieving sales of more than £12 million. It has proved itself as a winning new variant offering retailers the opportunity to drive important impulse purchases."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know