Top Tip

20 April, 2007

My top tip is about connecting with the customer and promoting repeat purchases. Always have one of the following to give to new customers flying through - an up-to-date wine list, a newsletter, upcoming in-store tasting invite, brochure of other services such as wedding lists, godchild cases, en-primeur etc. Independent merchants never have enough time, staff or money to continuously target and retain customers through on-going marketing, but the above hand-outs often reminds customers to come back.

Greg Sherwood, Handford Wines, London

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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