PayPoint mobilises a loyalty scheme

20 April, 2007

Independent drinks retailers will soon be able to offer their customers discounts through a mobile phone-based loyalty scheme.

From July, stores with PayPoint installed will be able to take part in the discount system called Shop Scan Save. It aims to simplify coupon handling for retailers and rival loyalty schemes run by supermarkets such as Tesco and Sainsbury's.

Customers sign up by texting the word join to a special number. They are then sent barcodes direct to their mobile, which can be scanned by the retailer to register product discounts.

So far Unilever, P&G, Mars, NestlÚ and Red Bull have signed up to the scheme, and other major brands could follow .

Paypoint chief executive, Dominic Taylor, said suppliers would be able to reimburse retailers much more quickly with the digital technology, rather than the old system of posting coupons.

He said: "With Shop Scan Save, value flows from the brand owner to the consumer, rather than the other way around.

"In all other respects, Shop Scan Save delivers traditional PayPoint values to our retailers by driving footfall into stores and increasing sales."

The scheme has been trialled in Hull, and from July it could be used in the estimated 17,500 stores that have PayPoint.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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