MARKET MONITOR A graphic guide to the off-trade

09 March, 2007

Which type of drinkers are most likely to smoke?

Lager drinkers

RTD drinkers

Spirits drinkers

Keg bitter drinkers

Real ale drinkers

Soft drinks drinkers

Source: The Campaign for Real Ale

Some 840,000 people who never go to a pub said they will go to pubs after the smoking ban, according to a Campaign for Real Ale survey. Of those who already visit pubs regularly, 17 per cent said they would visit more often after the ban - and 97 per cent of those were non-smokers.

Smokers are typically lager drinkers, with 43 per cent of lager drinkers saying they smoke - but even in that group fewer than half of drinkers smoke.

If the smoking ban does draw people back into pubs instead of driving them out, it could spell bad news for the off-trade, which could lose alcohol sales as well as tobacco sales. But don't worry just yet - most commentators expect smokers to do slightly more drinking at home once the ban comes into force.




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