Catalan choice to come to UK stores

09 March, 2007

Anheuser-Busch is to import Barcelona lager Estrella Damm into the UK from mid-March.

UK & Ireland managing director David Dryden said: "The UK import beer category continues to grow at a double-digit rate and adding Estrella Damm to our portfolio strengthens our presence in this segment. Damm's meticulous selection process for the beer's ingredients and its strict brewing standards fit perfectly with Anheuser-Busch's commitment to delivering only the highest quality beers to consumers."

Estrella Damm was launched in Spain in 1876 and is the only beer produced in Barcelona.

A-B will soon announce details of marketing to back t he launch .

Anheuser-Busch Europe 0208 332 2302

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