'Hidden jewel' sparkles in redesign

09 March, 2007

Chivas Brothers is targeting the premium malt whisky category with the launch of Longmorn 16 Year Old.

Replacing the existing 15 Year Old expression, the re design aims to give the brand a more contemporary presentation while retaining its hertitage and craftmanship, according to Chivas.

Neil Macdonald, brand director for malts, said: "Longmorn has been considered the hidden jewel of Speyside for many years by distillers and connoisseurs alike and the new Longmorn is the perfect expression of luxury malt."




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter