'Hidden jewel' sparkles in redesign

09 March, 2007

Chivas Brothers is targeting the premium malt whisky category with the launch of Longmorn 16 Year Old.

Replacing the existing 15 Year Old expression, the re design aims to give the brand a more contemporary presentation while retaining its hertitage and craftmanship, according to Chivas.

Neil Macdonald, brand director for malts, said: "Longmorn has been considered the hidden jewel of Speyside for many years by distillers and connoisseurs alike and the new Longmorn is the perfect expression of luxury malt."

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know