'Hidden jewel' sparkles in redesign

09 March, 2007

Chivas Brothers is targeting the premium malt whisky category with the launch of Longmorn 16 Year Old.

Replacing the existing 15 Year Old expression, the re design aims to give the brand a more contemporary presentation while retaining its hertitage and craftmanship, according to Chivas.

Neil Macdonald, brand director for malts, said: "Longmorn has been considered the hidden jewel of Speyside for many years by distillers and connoisseurs alike and the new Longmorn is the perfect expression of luxury malt."




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