Two new flavours for Tropicana

09 March, 2007

PepsiCo has revamped its packaging for the Tropicana fruit juice range and added two new flavours - Cranberry Blend and Pomegranate Blend.

Tropicana's marketing director Will Ghali hopes the new flavours will "help broaden the appeal of the brand, taking it beyond the breakfast experience".

The brand's new look includes a modernised logo and more enticing on-pack images. Tropicana Essentials packs will have a new panel down the side of its carton to highlight the juices' health benefits.

Ghali added that the new packaging aims reflect the level of quality of the fruit the company uses.

Both flavours will be available from March 11 for a retail price of £2.79, and will be supported by a £6 million marketing campaign.

PepsiCo 01189 306 666

Snacks in brief

Kettle Chips has launched its new Soulmate Cheeses with Onion flavour in 40g bags - joining the 150g bags already on the market. The seasoning combines Cheddar and Caerphilly cheeses with a hint of onion. A PR drive will start over Easter.

Nestlé Rowntree is launching a chocolate bar version of its boxed chocolate brand Black Magic in a move to take advantage of the rising demand for dark chocolate. The 100g bars will be priced at £1.09.

Cadbury Trebor Bassett is relaunching a TV ad campaign for its Snaps brand. Returning to screens on March 5, the ad features a woman entertaining friends with subtitles running along the bottom of the screen that show what the girls are really thinking.

Imperial Tobacco will distribute the Gauloises cigarette brand in the UK from April. The range includes Gauloises Blondes Red, Gauloises Blondes Blue, Gitanes Filtre and RYO Gauloises Fine Cut.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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