In Brief

04 May, 2007

Calories count for alcohol

Health minister Caroline Flint has warned that the government is looking at including calorie information on UK drinks labels. Speaking at the Wine & Spirit Trade Association's spring conference, Flint said: "Obesity is an issue in the UK and we are looking into labelling calorie intake on alcohol at the present time." Flint said she has urged the Food Standards Agency to include alcohol intake as part of the wider issue of the nation's diet .

De Mellow quits Majestic

Majestic marketing director Steve de Mellow is to leave the company. No official statement had been made as OLN went to press.

Big chill

Beam Global UK has created a neck collar for Harveys Bristol Cream that reveals the outline of a wine glass when the bottle reaches the perfect†temperature. Designed to encourage consumers to enjoy Harveys Bristol Cream chilled, it will appear on 75cl and 1-litre bottles for eight weeks and forms part of Beam's For Chilled Out Occasions campaign.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know