MARKET MONITOR A graphic guide to the off-trade

04 May, 2007

London, central England and Lancs/Borders have the biggest volume share of the off-trade, but these regions also show the slowest volume growth during the same period. London's off-trade grew liquor volumes by 2 per cent, central England by 3 per cent and the Lancs/Borders TV region by 1 per cent. The fastest growing volume sales were enjoyed in south/south east England, eastern England and Yorkshire; all three saw 6 per cent volume growth, with the north east and south west of England following closely behind at 5 per cent. Nielsen figures also show the Lancashire/Borders region has the highest volume share for long drinks and spirits (15 per cent for both), while London tops the figures for wine (19 per cent).

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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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