Vladivar aligned with arts and fun

04 May, 2007

Whyte & Mackay is spending £5 million on Vladivar as part of a long-term repositioning strategy.

A programme of consumer events will take place throughout the summer to link the brand with the ideas of "parties, fun, music and arts," a spokeswoman said.

Activity will include sponsorship of the Black Wall in London's Subway Gallery, which will host monthly underground art exhibitions to give young artists a space to showcase their work, a link-up with Grazia magazine and a programme of consumer sampling events across the UK.

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