Flavours aim to revive tired market

04 May, 2007

Danone Waters is supporting the launch of Volvic Revive with a ú7 million marketing push that includes TV, radio, online and outdoor ads.

Volvic Revive comes in two flavours - Citrus Kick and Berry Blast - and contains plant extracts ginseng and guarana . It will be available in 50cl bottles and 4x50cl multipacks.

Category strategy manager Steve Flanagan said: "Our research reveals one of the growing concerns for Revive's core target market of 18 to 35-year-olds is tiredness. As Volvic Revive not only hydrates, but increases alertness, this makes it the perfect solution for those constantly on the go and looking for a quick and refreshing pick-me-up."




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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