Flavours aim to revive tired market

04 May, 2007

Danone Waters is supporting the launch of Volvic Revive with a £7 million marketing push that includes TV, radio, online and outdoor ads.

Volvic Revive comes in two flavours - Citrus Kick and Berry Blast - and contains plant extracts ginseng and guarana . It will be available in 50cl bottles and 4x50cl multipacks.

Category strategy manager Steve Flanagan said: "Our research reveals one of the growing concerns for Revive's core target market of 18 to 35-year-olds is tiredness. As Volvic Revive not only hydrates, but increases alertness, this makes it the perfect solution for those constantly on the go and looking for a quick and refreshing pick-me-up."

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English wine: a happy harvest for Christmas

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