TV exposure for Evian hydration
Published:  04 May, 2007

Evian is hitting TV screens from May in a £3 million marketing campaign.

Running for seven weeks, the ad will be supported by a nationwide poster campaign showing the benefits of hydration for the body. The packaging has also been re designed in vibrant pink to help it stand out on retailers' shelves and images of mountains highlight the brand's filtration through the French Alps.




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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