In brief

04 May, 2007

Walkers is rolling out Sensations Corn Chips in Sweet Chilli & Coriander and Cream Cheese & Cracked Black Pepper flavours. The launch will be supported by a £1.5 million TV ad campaign .

Belgravia & Tobago has extended its range of premium cordials with the launch of Tayberry & Elderflower and White Cranberry & Pomegranate. Both come in 32cl bottles and retail at £1.10.

A Mr T look-alike and friends gathered at the London Marathon to promote the launch of the Snickers advertising campaign, which is the first time Mr T has been on TV since 80s TV show The A-Team.

Gallaher has launched Benson & Hedges Black. Retailing at £4.49 for 20 cigarettes, it comes in the same slide pack as Benson & Hedges Silver.

Britvic has launched a £2 million marketing campaign for Robinsons Fruit Shoot that includes radio and online ads. The push aims to reinforce the message that the brand contains no artificial flavours and colours.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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