Get prepared for the biggest wine event

18 May, 2007

The biggest event in the UK wine fair calendar takes place in London's ExCel exhibition centre from May 22-24.

While buyers from major multiples and independents gear up for three days of sniffing, swilling and spitting at the London International Wine & Spirits Fair, shop staff have mixed prospects of being able to attend.

Waitrose is sending all its wine specialists to the event. A spokeswoman said: "All of our wine specialists are invited to attend the London Wine Fair. They will be given presentations and will follow a trail around the fair meeting our suppliers. This will be a normal working day for our specialists. We have been working with Brintex to put together the day."

Thresher staff can visit the fair in their spare time but will not be paid for attending.

The LIWSF is looking very pink this year, with fair organiser Brintex running an open tasting area of the top 100 rosés across a number of price points, and producers all around the world cashing in on the blush boom with new rosé releases.

This year there is also a focus on the independent trade, and Brintex has asked exhibitors to tick a box if they want to target UK independents. Those who said yes are marked with an asterisk in our A-Z listing from page 26.

If you'll be pushed for time at the LIWSF, or you're looking for something smaller than OLN to carry around the show, try our Pocket Guide. As well as a full A-Z listing and floorplan, it features our tips on planning your visit if you're on a tight schedule.

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