The campaign will promote six S&N UK brands: Bulmers Original, Strongbow Sirrus, Jacques, Foster's Twist, Kronenbourg Blanc and Kronenbourg Premier Cru through a programme tailored to suit individual consumer tastes. Consumers are encouraged to discuss their brand preferences. A suitable S&N UK brand will then be offered along with a suggestion of complementary foods.
Sampling points can be found in branches of Tesco, Asda, Sainsbury's, Co-op and Somerfield stores. Convenience stores such as Nisa, Thresher, Budgens and Bargain Booze are also taking part.