Dutch courage

18 May, 2007

Bavaria is planning a major marketing drive over the next three years to boost sales and the brand's profile in the UK.

Currently the brewer's range, which includes Bavaria Premium Pilsner and non-alcoholic lager Malt is distributed to 33 per cent of the off-trade, but Mike Teague, UK sales director, wants to see distribution up to 70 per cent by 2010.

He said: "That will be via the multiple grocers, the key convenience chains and the major cash and carry groups. "

Bavaria is planning to launch a range of fruit-flavoured non-alcoholic lagers, after Malt grew sales by 455 per cent last year, according to Nielsen.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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