Artois campaign hits the streets

18 May, 2007

InBev is launching its first outdoor ad campaign for La Famille Artois - Stella Artois, Artois Bock and Peeterman Artois - alongside a press campaign in regional, national and lifestyle press.

The poster campaign focuses on the 600 years of Belgian brewing heritage behind the beers and carries the strapline Pass on Something Good.

Artois marketing manager James Watson said: "The outdoor campaign marks the first heavyweight advertising specifically for La Famille Artois ."

The ads will run on more than 2,300 sites around the country and are expected to reach 71 per cent of their target audience of 18 to 34-year-old men.

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