Cool customers get a Pimm's treat

18 May, 2007

Frecco has teamed up with Diageo to create an ice-cube for Pimm's.

Each cube contains a slice of fresh orange, cucumber and min t and will be available from the end of May in packs of 10 . It has already secured listings in Waitrose, Tesco and Asda.

"Anyone for Pimm's? used to mean searching the fridge for a cucumber, the fruit bowl for an orange, and how many of us have mint growing freely in our gardens? Thanks to Frecco that's all now taken care of," a spokeswoman said.

Relax with a glass of Pimm's and Frecco Ice on the OLN stand (K62) every evening at the LIWSF from 5pm.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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