Bold new look for old favourites

18 May, 2007

Cadbury Trebor Bassett is supporting the relaunch of Bassett s Allsorts and Jelly Babies with a £3 million marketing push.

The new-look packaging, which will feature on packs of Bassett s Allsorts Decadent Desserts, Luscious Liquorice, Fabulously Fruity and Bassett s Jelly Babies, is designed to be a "bold and modern take on the much-loved classic look", according to a spokesman.

Cadbury has also adapted its recipes to include natural colours and flavours in an attempt to appeal to health-conscious consumers.

Kate Harding, Cadbury's acting head of customer relations, said: "The eye-catching new packaging of Bassett s Allsorts will re invigorate the range, strengthening the appeal to existing consumers as well as those just discovering the brand."

The relaunched packs will be available from June in 215g bags (rrp £1.25) and a marketing campaign will kick off in July until the end of August.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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