Industry 'expected' to comply with label guidelines

01 June, 2007

The Department of Health

expects all drinks labels to include alcohol unit information, safe drinking guidelines and the Drinkaware Trust's website address by the end of 2008.

But the Wine & Spirit Trade Association stresses that the


agreement between the government and the industry will remain voluntary


allow for differences between products.

The D oH

has asked for unit information per glass and per bottle, as well as pregnancy warnings - which could be in the form of a French-style logo (a silhouette of a pregnant woman) rather than words - to be p rinted on labels.

WSTA public affairs manager Kate Coleman said: "The Department of Health has recognised that it won't be appropriate for all producers to put this information on labels. If you're a small producer, for example, you won't have to put that information on."

Health minister Caroline Flint said she recognised that many companies were already including unit information on labels but said new labels would make it "simpler for people to calculate how many units they are drinking and make it easier for them to stick to the recommended limits".


added that the labelling information would be supported by an awareness campaign on sensible drinking which Jeremy Beadles, chief executive of the WSTA, called "encouraging".

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