There has been a clear message about drink driving in the media over the past 15 years, with recent shocking TV adverts, yet it appears that there is a trend towards drink-driving in younger people.
The solution in the past in tackling drink driving has been education. Posters and awareness campaigns in pubs and clubs are a step in this direction but I believe that this education needs to start in schools. It is not just about drinking and driving but also understanding the impact that drink has on the body and how many units are contained in popular drinks.
These issues are covered in the new BIIAB Certificate Alcohol Awareness currently being piloted in a London school and will be available to all schools thereafter. This will be tackling the next generation of drivers.