Drink-driving message in schools

01 June, 2007

BII believes that driving while under the influence of alcohol is irresponsible and socially unacceptable. Many of our members support schemes such Drinkaware Trust campaign and Drink or Drive - You Decide, which encourages people to make the choice between having a drink and leaving the car at home or not drinking.

There has been a clear message about drink driving in the media over the past 15 years, with recent shocking TV adverts, yet it appears that there is a trend towards drink-driving in younger people.

The solution in the past in tackling drink driving has been education. Posters and awareness campaigns in pubs and clubs are a step in this direction but I believe that this education needs to start in schools. It is not just about drinking and driving but also understanding the impact that drink has on the body and how many units are contained in popular drinks.

These issues are covered in the new BIIAB Certificate Alcohol Awareness currently being piloted in a London school and will be available to all schools thereafter. This will be tackling the next generation of drivers.

John McNamara

Chief executive


Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know