VOX SHOP

01 June, 2007

Do you use the word 'terroir' when talking to customers about wine?

"I use it sometimes when referring to French wine as it encompasses the whole process. It's an old-fashioned term, but I think it's something that needs to be rekindled."

Stuart Vass

York Wines, York

"When I do wine education I will use the phrase to identify a specificity about a particular time and place. For example, when you're talking about English wine or wine from Mosel it is important."

Deborah Lush

Arthur Purchase & Son

Crawley

"We don't use it a lot, it's a bit old-fashioned. I don't think it means a lot any more, people want to go round the world now for their wine."

Alexander Carr

Wine Shop, Halesworth, Suffolk

"It's not a term we use, because our customers wouldn't know what it meant. To the discerning customer it's relevant."

Roger Yates

Edwards' Wine Shop, Blackburn

"When I sell wine to people, quite often terroir will come into it, especially when I'm describing the difference between a wine from Burgundy and one from Chile. Some people appreciate the word more than others."

Alex Morse

Hedley Wright Wine, Bishop's Stortford, Cambridgeshire




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COMMENT

Welcoming the wine rookie

Itís all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite.†

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