Horseshoe kicks out Ruddles' oak

01 June, 2007

Greene King has revamped premium ale Ruddles with a new label design, in which a horseshoe replaces the beer's trademark oak tree.

The horseshoe is the symbol of England's smallest county, Rutland, which is where the ale originated.

Greene King's take-home and export director Neil Jardine said: "Ruddles is the ultimate beer drinker's bitter. The new design has the distinctiveness Ruddles drinkers love and the horseshoe highlights the beer's rural, Rutland heritage. We hope


stand-out created by the branding will attract new real ale fans to try this


The new look has already rolled out to all the major supermarkets in 50cl bottles and 4x50cl cans, as well as in 4x50cl bottles in Waitrose and 12x50cl bottles in Majestic.

Ruddles is also planning a marketing campaign for the coming year, including sponsoring county shows.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know